Red Beard Restorations

Preparing to relocate his business to a new state, the owner of Red Beard Restorations sought a reimagined brand identity to establish trust and attract a new clientele.

The challenge was to create a logo and style guide that matched the owner’s personality while appealing to residential homeowners in the new market. A custom mascot was developed to pair with the logo, helping distinguish the brand from the owner’s personal identity as he transitions into a managerial role.

This strategic branding laid the foundation for Red Beard Restorations to grow in its new location, offering distinct recommendations for promotional assets, marketing materials, and social media direction.