Creator Series

The Quotient Creator Series was a collaborative initiative between Quotient’s paid media and influencer marketing teams, designed to strengthen connections between brands and consumers by amplifying diverse influencer voices through a webinar series. A distinct visual identity was developed to bring this vision to life, building on Quotient Influencer’s existing guidelines while establishing a unique look and feel under the broader brand.

Each webinar spotlighted creators from a specific demographic, exploring topics such as diversity in brand partnerships, the dual perspective of being both a consumer and content creator, and strategies for fostering authentic community engagement beyond campaign cycles.

Quotient’s teams worked together to craft key talking points for each episode, ensuring a cohesive message across social and digital platforms. Promotional assets were strategically deployed via email, LinkedIn, Facebook, and Instagram to drive viewership, with a focus on shareability and engagement for maximum reach.

The success of the series laid the groundwork for the launch of the Quotient Creators podcast, which expanded the impact of the Creator Series onto a larger platform while maintaining its original integrity and purpose.