Paid Media

Each paid media project strategically leveraged CPG brand assets and influencer content to engage target audiences with high-performing content and relatable, trend-driven campaigns.

These campaigns spanned multiple platforms, and attention to detail was critical to ensure all assets aligned with platform-specific requirements, best practices, and emerging trends while consistently meeting client standards and objectives. Every ad was designed to drive engagement and click-throughs, using compelling CTAs to guide users to shoppable landing pages.

Platforms utilized in these campaigns included Pinterest, Facebook, Instagram, Twitter, Snapchat, and TikTok, each selected to maximize reach and impact within key audience segments.