EB Fit

After branching off from her career as a group fitness instructor, the owner of EB Fit launched her personal fitness coaching business with the goal of building a network of strong women passionate about health and personal growth.

She needed a versatile logo to enhance brand recognition across social platforms, her training app, and promotional materials. The final design features clean lines and simple shapes forming an abstract “EB,” with staggered lines symbolizing momentum and agility.

Built for flexibility, the logo adapts across color variations and sizes, serving as the foundation for future brand assets. It embodies the founder’s empowering coaching style and positions EB Fit as a confident, motivating force in the fitness space.